ELEVATE SA (FORMERLY FIRESTONE SA)

Whether installing EPDM or TPO, you can install more squares through every season with Elevate's portfolio of self-adhering (SA) membranes, FullForce™ EPDM SA and UltraPly™ TPO SA. They install faster than traditional application methods, even with fewer people.

ELEVATE SA BENEFITS

A product that's great for building owners and contractors alike is good for business—yours included. Elevate single-ply self-adhering membrane roofing systems are specially designed to help you install more squares every season, and do it up to 4.x faster*. Learn why you can look forward to better business with the Elevate SA (formerly Firestone SA) portfolio of products, available through a Elevate Rep near you.

INSTALLS FASTER, EVEN WITH A SMALLER CREW

Short on time and labor? Do more with less. Elevate SA (formerly Firestone SA) systems help you boost efficiency at every job. Both FullForce™ EPDM SA and UltraPly TPO™ Flex SA can reduce man hours up to 77% per square on membrane installation*

EASIER & SAFER FOR ALL

Save your crew from the hassle of heavy equipment and messy adhesives. There's no need to spread or spray adhesive during installation. Plus, Elevate SA (formerly Firestone SA) membranes feature Elevate’s patented Secure Bond Technology and are free of VOCs. No harmful odor means businesses can stay open and occupied, and your crew doesn't inhale toxins.

KEEP ROOFING WHEN TEMPERATURES CHANGE

Both FullForce™ EPDM SA and UltraPly™ TPO SA install in temperatures as low as 20 °F (-7 °C). Secure Bond™ Technology ensures uniform adhesion coverage across the entire membrane and creates the most powerful bond over the broadest temperature range to significantly widen the installation weather window.

FullForce™ EPDM SA

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What sets Elevate FullForce™ EPDM SA apart from other EPDM membranes on the market? Ease of installation is just the beginning. FullForce™ remains the only ethylene propylene diene monomer (EPDM membrane) with a factory-applied adhesive across the entire surface.

Edge to edge factory-applied adhesive relieves the need for seam tape and adhesive flash-off time. Plus, any piece of the membrane can be cut and used for detail applications, eliminating waste.

As a contractor, choosing FullForce™ means you can enjoy time, labor, and costs savings. No advanced labor or additional adhesives are required. We're so confident in FullForce's ability to support your business that we challenge you to try our revenue calculator. Enter three numbers to see how a faster installation with FullForce™ EPDM can potentially optimize your business.

FULLFORCE EPDM SA QUCK LOOK
MEMBRANE	EPDM, ethylene propylene diene monomer
INSTALLATION	Installs 4.6x faster* with (two people)
SEAMS	No seam tape required
THICKNESS	60 mil
ROLL SIZE	10'X100' , 10'X50'
COLOR	BLACK
WARRANTY	RED SHIELD LIMITED WARRANTY**

UltraPly™ TPO SA

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Elevate’s UltraPly™ TPO SA features factory-applied adhesive that provides uniform adhesion coverage and a faster, less strenuous installation with fewer people.

With high reflectivity, TPO supports a building's energy efficiency without sacrificing durability. Seams are heat-welded, and the membrane confidently resists punctures and tears.

Thermoplastic polyolefin is a newer commercial roofing system and continues to gain industry popularity.

ULTRAPLY TPO SA QUICK LOOK
MEMBRANE	TPO, thermoplastic polyolefin
INSTALLATION	Uniform factory pre-applied adhesive
SEAMS	Heat welded seams
THICKNESS	60 mil
ROLL SIZE	10'X100'
COLOR	WHITE
WARRANTY	RED SHIELD LIMITED WARRANTY**

TESTIMONIALS

Chris Faulkner and his crews prefer Elevate SA (formerly Firestone SA) products, in part, due to the incredible time-savings. Learn why his company will be installing as much Elevate SA (formerly Firestone SA) as possible in the future.
Less components, less flammability, and less fume exposure—these are just a few of the benefits of FullForce EPDM SA that stand out to Mike Herlihy. Learn why his company, crews, and customers prefer FullForce.

READY TO GET ROLLIN'

WITH SA?

Let's roll! Choosing industry-respected, easy-to-install roofing systems never felt better. Fill out the form to request more information and experience the business benefits of Elevate SA (formerly Firestone SA) today.

And remember—if you install the most warranted square footage of Elevate Self-Adhered (SA) Systems, you could earn SA Pro Status which means a paid vacation, special plaque, and preferred placement in the "Find a Contractor" section of the Holcim Building Envelope website. Read more about Elevate's various rewards programs.

QUICK LINKS

SELL SHEET

SA PRO PROGRAM

FIND A SALES REP

*Based on testing conducted by a third-party in 2018 using FullForce™ EPDM versus standard EPDM. Based on testing conducted by a third-party in 2017using UltraPly™ TPO SA versus standard adhered TPO. Application times vary with settings and environmental factors; actual results will vary.