News Release

Jul 09 2025

Investing in the Future of Roofing Through Our SkillsUSA Partnership Investing in the Future of Roofing Through Our SkillsUSA Partnership

At Elevate, we believe the future of commercial roofing starts with investing in the next generation of skilled professionals. That’s why we’re proud to support the incredible work of SkillsUSA and the National Roofing Contractors Association (NRCA) as part of our ongoing commitment to workforce development and trade education. As part of this partnership, we joined students, educators, and fellow industry leaders in Atlanta for the 2025 SkillsUS...

Jun 03 2025

Introducing V-Force FR Introducing V-Force FR

Introducing V-Force FR Vapor Barrier June 3, 2025 We’re excited to announce the launch of V-Force FR — a premium, impermeable, self-adhered vapor barrier designed to increase installation efficiency while meeting stringent fire requirements! Featuring an innovative acrylic adhesive and polypropylene facer, this vapor control membrane can achieve a FM Class 1 fire rating direct to steel without the need for a non-combustible se...

May 20 2025

Introducing Mountain Black: Bold Contrast, Timeless Impact Introducing Mountain Black: Bold Contrast, Timeless Impact

Feb 19 2025

Now Available: Expanded AdvantEdge Metal Edge Offering Now Available: Expanded AdvantEdge Metal Edge Offering

February 19, 2025 We’re excited to announce an expansion to our Elevate AdvantEdge portfolio of edge metal, bringing you a wider variety of high-quality solutions to provide superior perimeter protection, performance, and visual appeal in your commercial roofing projects! With the addition of these new products, our expanded lineup offers tailored solutions to fit a wide range of roofing needs, from seamless edge terminations t...

Jan 16 2025

Introducing Twin Jet Y Introducing Twin Jet Y

We’re excited to introduce Twin Jet Y, the industry’s first* FM-approved spatter pattern adhesive in canisters for board-to-board applications! Elevate Twin Jet Y is a superior solution formulated for maximum efficiency, versatility, and sustainability. This two-component, LVOC, low-rise polyurethane adhesive is designed for attachment of Elevate insulation and Elevate XR (fleece backed) membranes to approved substrates, per Elevate spe...

Nov 21 2024

2025 Elevate Excellence Awards: Submit Your Project by January 10th! 2025 Elevate Excellence Awards: Submit Your Project by January 10th!

Open to all Elevate Licensed Contractors, this opportunity is for Elevate-warranted projects completed between January 1, 2024, and December 31, 2024. Don’t miss out on this chance to shine a spotlight on your best work, receive industry-wide recognition, and enjoy exclusive rewards! How to Enter: Ensure Your Project Meets the Requirements: Confirm that your project is complete and meets all eligibility criteria. Only Eleva...

Oct 31 2024

Introducing Elevate MAX PVC and MAX PVC XR Roofing Systems Introducing Elevate MAX PVC and MAX PVC XR Roofing Systems

May 01 2024

Celebrating the Opening of New LEED-Certified Facility in Salt Lake City Celebrating the Opening of New LEED-Certified Facility in Salt Lake City

We are thrilled to announce the grand opening of our new state-of-the-art manufacturing and distribution center in Salt Lake City, Utah! This facility marks a significant expansion of service to the western U.S. and Canada markets, and embodies our commitment to customer-focused improvements and sustainability. The opening of our Salt Lake City plant represents the newest addition to our ongoing series of investments fo...

Mar 29 2024

Our Name Evolves, Our Quality Endures Our Name Evolves, Our Quality Endures

In June 2022, we announced that our Firestone brand of roofing, wall, and lining system products was adopting a new name — Elevate. Today, we have fully discontinued use of the Firestone brand. Our parent company adopted the Holcim name and brand, and our business unit and products are Elevate. Rest assured, the roofing, wall, and lining products manufactured and sold by Elevate are the same as those previously manufactured and sold. Elevate-...

Feb 02 2024