Introduced a 30-year warranty with the introduction of the RubberGard EPDM Platinum™ Membrane.
Acquired Copper Sales, Inc. and began offering metal roofing products under the name UNA-CLAD.™
Acquired GenFlex Building Products and began offering a second brand of roofing products. Acquisition included a thermoplastic membrane manufacturing plant in Alabama and a product distribution center in Ohio. Unveiled a 30-year TPO warranty with the introduction of the UltraPly TPO Platinum™ Roofing System.
Built Global Technical Center in Indiana, representing a major investment in innovation and featuring capabilities for compounding and prototyping innovative new roofing products.
Developed SecureBond Technology that adheres across the entire roofing membrane, establishing the most powerful bond possible and saving installation time.
Firestone Building Products and Firestone join the Holcim Group.
Firestone roofing systems officially became Elevate, the premier commercial brand of the Holcim Building Envelope division portfolio. With this exciting transition, we continue our commitment to building a safe, innovative and sustainable future by investing heavily in R&D to help solve the challenges of tomorrow.