News Release

Nov 21 2024

2025 Elevate Excellence Awards 2025 Elevate Excellence Awards

Open to all Elevate Licensed Contractors, this opportunity is for Elevate-warranted projects completed between January 1, 2024, and December 31, 2024. Don’t miss out on this chance to shine a spotlight on your best work, receive industry-wide recognition, and enjoy exclusive rewards! How to Enter: Ensure Your Project Meets the Requirements: Confirm that your project is complete and meets all eligibility criteria. Only Eleva...

May 01 2024

Celebrating the Opening of New LEED-Certified Facility in Salt Lake City Celebrating the Opening of New LEED-Certified Facility in Salt Lake City

We are thrilled to announce the grand opening of our new state-of-the-art manufacturing and distribution center in Salt Lake City, Utah! This facility marks a significant expansion of service to the western U.S. and Canada markets, and embodies our commitment to customer-focused improvements and sustainability. The opening of our Salt Lake City plant represents the newest addition to our ongoing series of investments fo...

Mar 29 2024

Elevate Canada 35 Year Anniversary Elevate Canada 35 Year Anniversary

Mississauga, ON (May 2, 2024)— Elevate, a leading brand in the Canadian roofing industry, is proud to celebrate 35 years of collaboration, partnership, and community. Since 1989, Elevate has been at the forefront of delivering reliable and robust commercial roofing solutions across Canada with the support of dependable distribution partners and licensed contractors. A Journey of Milestones Over the past 35 years, Elevate has ach...

Mar 29 2024

Our Name Evolves, Our Quality Endures Our Name Evolves, Our Quality Endures

In June 2022, we announced that our Firestone brand of roofing, wall, and lining system products was adopting a new name — Elevate. Today, we have fully discontinued use of the Firestone brand. Our parent company adopted the Holcim name and brand, and our business unit and products are Elevate. Rest assured, the roofing, wall, and lining products manufactured and sold by Elevate are the same as those previously manufactured and sold. Ele...

Mar 11 2024

2024 Master Contractor Program Award Recipients 2024 Master Contractor Program Award Recipients

NASHVILLE, Tenn. (March 11, 2024) – Elevate™, a premier brand of roofing and lining systems, announced the 2024 recipients of its Master Contractor program, which recognizes the most elite commercial roofing contractors in North America and Latin America. Elevate announced the 2024 recipients in Puerto Rico as part of the annual Master Contractor celebration. All Elevate Red Shield™ licensed contractors are automatically eligible for the...

Jun 21 2022

FIRESTONE BUILDING PRODUCTS UNVEILS NEW BRAND IDENTITY FIRESTONE BUILDING PRODUCTS UNVEILS NEW BRAND IDENTITY

Firestone, a premier provider of industry-leading roofing, wall and lining systems, is becoming Elevate™ Elevate™ symbolizes Holcim’s continued commitment to superior quality and innovation for advanced building solutions Firestone Building Products becomes Holcim’s Building Envelope division, a key growth engine of its Solutions & Products business unit New group identity brings together some of the country’s most trusted brands in ...

Apr 01 2021

LarfargeHolcim closes FSBP acquisition LarfargeHolcim closes FSBP acquisition

LafargeHolcim successfully closes Firestone Building Products acquisition ● LafargeHolcim welcomes the whole Firestone Building Products team of 1,900 employees ● Strong outlook for Firestone Building Products in 2021 confirmed with results to date above expectations and encouraging trends ahead ● Mi...

Jan 07 2021

LafargeHolcim to acquire Firestone Building Products LafargeHolcim to acquire Firestone Building Products

● Acquiring industry leader in commercial roofing and building envelope solutions to position it for continued growth ● A milestone in the transformation of LafargeHolcim to become the global leader in innovative and sustainable building materials and solutions ● Strengthening LafargeHolcim’s biggest market, the US, with annual sales to exceed USD 6bn ● Plans to expand in Europe and Latin America to become the global leader in flat roofing sys...

Sep 17 2020

Firestone Building Products Expands Comprehensive Portfolio with GenFlex Seam2Seam™ EPDM SA, GacoPatch Tube and Firestone PVC Firestone Building Products Expands Comprehensive Portfolio with GenFlex Seam2Seam™ EPDM SA, GacoPatch Tube and Firestone PVC

The new solutions add to robust roofing and building products set to provide a more complete offering for contractors and roofing professionals NASHVILLE, Tenn. (September 17, 2020) – Firestone Building Products, LLC (FSBP), an industry leader providing trusted commercial roofing and building envelope solutions, launched several innovative products across its family of brands with the recent introductions of GenFlex Seam2Seam (S2S) E...

Jun 25 2020

Firestone Contributes to 2020 EPDM Roofing Association Resiliency Report Firestone Contributes to 2020 EPDM Roofing Association Resiliency Report

With continued increase in weather and climate disaster events, it has become increasingly important that roofs be built with resiliency in mind. Firestone Building Products along with other thought leaders have partnered with ERA to publish a report on building resilience. Gain a deeper understanding on how resiliency is defined by the Department of Homeland Security, the ICC and other organizations, and how EPDM contributes to roof resiliency a...