Industrial Warehouse Relies on Elevate MAX PVC

Project Overview

This 500,000 sq. ft. Industrial Building in Hamilton, Ontario required a durable, energy-efficient, and environmentally friendly roofing system that could meet the building owner’s sustainability goals and long-term performance expectations, which includes a solar array installation.

Elevate MAX PVC was the ideal solution, offering proven reliability, high reflectivity, and energy efficiency for large-scale industrial applications. For the contractor, Empire Roofing Corporation, the combination of MAX PVC’s installation flexibility and support from the Elevate team ensured the project was executed efficiently and to the highest standard.

Watch the Video

Hear directly from the teams at Empire Roofing Corporation and Elevate as they share insights from the project. Learn how Elevate MAX PVC and ISOGARD™ GL insulation worked together to deliver exceptional performance, energy efficiency, and installation simplicity on this 500,000 sq. ft. industrial roof.

PROJECT IMAGES

THE CHALLENGES

A project of this scale presented challenges typical of large industrial buildings, including complex logistics, coordination, and unpredictable weather conditions. The vast size of the roof meant maintaining consistent installation quality, and progress across the site was critical. Additionally, the roofing system needed to be robust enough to support a solar array that will cover nearly 80% of the roof.

Gautham Murralitharan, Gernal Manager of Empire Roofing Corporation, said “The product’s ease of installation and flexibility made it much more efficient for our crews. On a project of this size, efficiency is key, and Elevate MAX PVC allowed us to install quickly while maintaining the highest quality standards.” In combination with Elevate technical support readily available, Empire Roofing was able to troubleshoot details on-site, minimize downtime, and keep the project on schedule despite environmental and logistical hurdles. “Elevate’s technical support team was readily available to help us troubleshoot details on-site, which kept the project on track and minimized downtime. Their product support made a real difference in maintaining efficiency,” noted Gautham.

ROOFING SYSTEM SOLUTION

Elevate MAX PVC membranes are engineered for the most challenging commercial roofing environments. The membrane features an outstanding thickness over scrim, with a weft-inserted reinforcement and 18x9 threads per inch, to provide superior dimensional stability, tear resistance, and wind uplift performance, delivering the long-term peace of mind that the building owner required.

Elevate MAX PVC membranes are also highly reflective, helping to reduce cooling costs and improve overall building energy efficiency. Their reflective surface contributes to LEED® and other green building objectives, supporting the building owner’s sustainability and energy performance goals. Since the membrane was mechanically attached, it is 100% recyclable, reinforcing the environmentally responsible choice for this large-scale application.

In addition to exceptional performance, Elevate MAX PVC’s flexibility makes it easier to form complex flashings and details, saving time on-site without compromising quality. For Empire Roofing, this simplified installation process meant crews could maintain efficiency and precision, ensuring the 500,000 sq. ft. roof was completed efficiently.

To complement the MAX PVC membrane, the roofing system incorporated two layers of 3.5" Elevate ISOGARD™ GL insulation to achieve high energy efficiency and optimal thermal performance. Elevate ISOGARD offers the highest R-value per inch at colder mean temperatures compared to other insulation materials, helping reduce heat loss and improve overall building energy efficiency. Lightweight and easy to handle, ISOGARD GL is compatible with all types of commercial roofing systems, making it an ideal choice for large-scale applications.

Material Choices

Membrane and Attachment Membrane

• Membrane: Elevate MAX PVC

• Membrane Attachment: Mechanically Attached (InvisiWeld) with Elevate HD Fasteners and PVC InvisiWeld Plates

Substrate

• Insulation Layer 1: ISOGARD GL, Thickness: 3.5"

• Insulation Layer 2: ISOGARD GL, Thickness: 3.5"

• Underlayment: 6mil Polyethylene Vapour Retarder

• Warranty: 20 Year Red Shield Warranty

REFLECTIONS & PROUD MOMENTS

Empire Roofing Corporation takes great pride in delivering large-scale commercial roofing projects that balance quality, efficiency, and safety. For this 500,000 sq. ft. building, selecting the right roofing system was critical to meeting the building owner’s standards. As General Manager Gautham Murralitharan explained, “MAX PVC aligned perfectly with their requirements for a reliable and environmentally responsible roofing solution.”

At Elevate, we strive to provide an extensive level of support to our partners for every project. Our technical and field teams work hand-in-hand with contractors to ensure seamless installation, efficient problem-solving, and confidence in performance from day one. “The partnership went beyond just supplying material,” Murralitharan added. “Elevate provided strong technical support, training for our crews, and quick responses when we needed them. That collaboration ensured we delivered on time, to spec, and to the building owner’s expectations.”

Through expertise, partnership, and product reliability, Empire and Elevate successfully delivered a roofing system that reflects both companies’ shared commitment to performance, innovation, and long-term value.